Australian journalist Brad Howarth recently interviewed me regarding my opinions on what Adobe is doing with Flash and has included my comments in an unbiased article recently published in February 20th B&T magazine.
Apart from choosing the technology that can get your message to as many people as possible, one key takeaway from the article is the importance of understanding the workflow between your developer and designers. This is especially important now that the demand for a great user experience is important.
Having creative people burn cycles slicing and dicing their artwork for developers is time consuming and costly. Developers cannot afford to ignore the user experience as there audience expect higher engagement and “that will do” is no longer an option. In fact, many projects are now start with a “front to back” approach (designing the user experience first then wiring it up behind) rather than the traditional “back to front” method which leaves the user interface as a final consideration.